expensive itch

Here's what I do NOT understand.

You're in your suit, lookin shnazzy. I can see all the brands you have on you right now oozing out of your LV bag and that scent - ohhh - the scent of expensive things - things that have made you so deep in debt, that if the repo man came tomorrow, you would be naked, on the street with no friends.

So why then - my fellow commuter in the lowly public transport system with the general populace - do you feel the need to scratch your armpit in full view of the rest of us losers.

sigh.